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Helping people take practical steps to manage cholesterol 

Finding out that you have high cholesterol can leave you wondering what to do next. ProActiv is here to make that next step clearer, with products containing added plant sterols and practical support for building positive everyday habits. 

For more than 20 years, ProActiv has helped people incorporate products containing plant sterols into their daily routines. Our aim is simple: to combine credible science with straightforward, achievable changes that can support people who need to manage their cholesterol as part of a healthy diet and lifestyle. 

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Science made part of everyday life

Plant sterols are naturally occurring substances found in small amounts in foods such as vegetable oils, nuts, seeds, grains, fruit and vegetables.

ProActiv products contain added plant sterols.

Plant sterols have been shown to lower blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease.

Discover the science behind plant sterols

Small changes can make a meaningful difference

Managing cholesterol is not about one product or one lifestyle change. It is about finding positive steps that work together and that you can continue over time.

ProActiv products are designed to fit into an everyday routine. Alongside them, we provide practical information, recipes and lifestyle guidance to help people make informed choices about managing their cholesterol as part of a healthy diet and lifestyle.

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Find practical cholesterol information

Backed by research

More than 50 clinical studies have shown that the plant sterols in ProActiv can help lower cholesterol.

Ready to take your next step? 

Whether you want to understand cholesterol better, make changes to your diet or learn more about plant sterols, we are here to help you get started. 

Learn about cholesterol

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Important Information

Enjoy as part of a healthy diet and lifestyle with sufficient fruit and vegetables to help maintain carotenoid levels.

Do not consume more than 3g plant sterols per day.

Not intended for people who do not need to control their blood cholesterol level.

Not suitable for pregnant or breast-feeding women and children under 5.

Consult your doctor if you are on cholesterol lowering medication.

You may need to improve more than one risk factor to reduce your overall risk.